Final international conference

"The Dynamics of Media and Content Industries"

Brussels, 25-26 October 2012

The Conference:

The European Commission's Joint Research Centre - Institute for Prospective Technological Studies (JRC-IPTS, Information Society Unit) organises an international conference on the Dynamics of Media and Content Industries. The conference will bring together a highly diversified set of expert speakers coming from different background: industry (firms and trade associations), policy makers and academia from Europe and the USA.

The Conference aims at presenting the results of the IPTS "Media and Content Industries" studies and put them within the context of EU policies. These studies, recently finalised, focus on the impacts of digitalisation on the Media and Content Industries: transformation of production, distribution, pricing and consumption of the products and services.  

The conference will be organised by horizontal topic rather than by industrial vertical sub-sector. Such horizontal approach allows gathering global views of the common trends while allowing illustrating the differences. It gives and opportunity to participants from different sectors, with different expertise to give their views about the main transformations the various sectors went through.

The following "horizontal" topics are currently envisaged covered through various sessions:

• The rocky road to digital media worlds: toward the 3d wave?
• The changing nature of competition in the ecosystem
• Looking for business models.
• The funding of creation.
• Asset management in the digital age: beyond copyright.
• Policies for a digital media world

Background:

On request from DG CONNECT, IPTS launched in 2009 a research project on the "Statistical, ecosystems and competitiveness analysis of the Media and Content Industries". This research, initially commissioned to TNO-IBBT/SMIT, included a statistical report, a historical report and three subsector case studies (cinema, music and newspaper), each supported by a dataset and technical annex.

In 2010, IPTS decided to complement the initial case studies with three additional subsectors (video games, book publishing and broadcasting) in order to provide a comprehensive view of the sector.

In 2012, IPTS launched a third phase providing a horizontal view of all sectors, searching for common trends and specificities, with a focused review of relevant policies.

The above set of 10 studies pursues three objectives:

1. To offer a quantitative statistical approach to the Media and Content Industries, including their extension or blurring boundaries.
2. To offer an industrial and economic analysis of each of the Media and Content Industries, and their dynamics under pressure of digitalisation.
3. To offer a synthetic view supporting the identification of the main policies at stake.

Agenda & Presentations:

• Final agenda
• Speakers and chairs bios

Presentations will be available soon on this webpage.

Day 1: 25 October

Welcome word from the organisers - Marc Bogdanowicz, Joint Research Centre-IPTS, European Commission
Key Note speech - Vladimir Šucha, Deputy Director General Joint Research Centre, European Commission

Contrasting views from EU and US: Media Futures

• Professor Eli Noam, Director Columbia Institute for Tele-Information, Columbia University, New York, USA
• Professor Ed Steinmüller, Science and Technology Policy Research, SPRU, UK

The rocky road to digital media worlds: Upheaval in the media

• Setting the scene: Andra Leurdijk, Netherlands Organisation for Applied Scientific Research, TNO
• Professor Deniz Bayrakdar, Kadir Has University, Turkey
• Gilles Fontaine, Deputy Director, Idate, France
• David Waterman, Dept. of Telecommunications, Indiana University, USA

Enabling the new media world: The changing nature of competition in the ICT ecosystem and the deployment of new networks

• Setting the scene: Jean-Paul Simon, JPS Public Policy Consulting
• Sergio Gil Trullen, Director of Content, Content Corporate Unit, Telefónica Digital
• Andrew Stirling, Senior EU policy advisor, Microsoft
• Jacques Bughin, Director, McKinsey Belgium

The funding of creation

• Setting the scene:  Sophie de Vinck, Studies on Media, Information and Telecommunication, IBBT-SMIT/VUB
• Ted Shapiro, Vice President and General Counsel, Motion Picture Association of America (MPAA)
• Michael Gubbins, Chairman of Film agency for Wales

Day 2: 26 October

Welcome word - Marc Bogdanowicz, Joint Research Centre-IPTS, European Commission

Communication from the Commission (…): Promoting cultural and creative sectors for growth and jobs in the EU

• General presentation of the Communication - Xavier Troussard, Acting Director, Culture and Media, Directorate-General for Education and Culture, European Commission
• Industrial and entrepreneurial aspects of the Communication - Reinhard Büscher, Head of Unit, Clusters and Support for SMEs, Directorate-General for Enterprise and Industry, European Commission

Changing cost structures, value creation

• Setting the scene: Giuditta de Prato, Joint Research Centre-IPTS, European Commission
• Jesus Badenes, CEO, Grupo Planeta, Spain
• Richard Collins, Visiting Professor in the Centre for Law, Justice and Journalism at City University London, UK

Looking for business models

• Setting the scene: Professor Claudio Feijoo, Universidad Politécnica de Madrid, Spain

• Malte Behrmann, General Secretary, European Games Developer Federation
• Arnaud Decker, Secrétaire général Pôle Radio – TV, Lagardère Active
• Anna Vondracek, KEA European Affairs, Senior Project Manager Europe, Belgium

Asset management in the digital age: beyond copyright

• Setting the scene: Andra Leurdijk, Netherlands Organisation for Applied Scientific Research, TNO
• Enrico Turrin, Economist at the Federation of European Publishers
• Paolo Lanteri, Assistant Legal Officer, Copyright Law Division, World Intellectual Property Organization, WIPO
• Luc Delany, European Policy manager, Facebook

Key note speech - Roberto Viola, Deputy Director General, Directorate-General for Communication Networks, Content and Technology, European Commission

Contrasting views from EU and US

• Professor Augusto Preta, Director IT Media, Roma, Italy
• Professor David Waterman, Dept. of Telecommunications, Indiana University, USA

The scope of EU Policies: Enabling creation and distribution

• Xavier Troussard, Acting Director, Culture and Media, Directorate-General for Education and Culture, European Commission
• Carsten Schierenbeck, Policy Officer, Clusters and Support for SMEs, Directorate-General for Enterprise and Industry, European Commission
• Maria Martin-Prat, Head of Unit, Copyright, Directorate-General for Internal Market and Services, European Commission
• Harald Trettenbrein, Deputy Head of Unit, Converging Media and Content, Directorate-General for Communication Networks, Content and Technology, European Commission 

JRC-IPTS publications:

• The media and content industries. A quantitative overview (2012). Authors: Andra Leurdijk, Silvain de Munck, Tijs van den Broek, Arjanna van der Plas, Walter Manshanden, Elmer Rietveld. Editor: Jean Paul Simon

• The Music Industry (2012). Authors: Andra Leurdijk, Ottilie Nieuwenhuis. Editor: Jean Paul Simon

• The Newspaper Publishing Industry (2012). Authors: Andra Leurdijk, Mijke Slot, Ottilie Nieuwenhuis. Editor: Jean Paul Simon.

• The Film Sector (2012). Authors: Sophie De Vinck, Sven Lindmark. Editor: Jean Paul Simon

• The Book Publishing Industry (2012). Authors: Giuditta de Prato, Jean Paul Simon

• European Television in the New Media Landscape (2012). Author: Esteve Sanz. Editor: Marc Bogdanowicz, Jean Paul Simon

• Born digital, Grown digital: the European Videogames industry (2010). Giuditta De Prato, Claudio Feijóo, Daniel Nepelski, Marc Bogdanowicz, Jean Paul Simon

• The Dynamics of the Media and Content Industries: A Synthesis (2012). Author: Jean Paul Simon

• Changing Modes of Asset Management: IPR and Copyright in the Digital Age. A Complementary Report (2012). Author: Jean Paul Simon

Related material:

• Media and content industry (MCI) webpage

Contact:

Marc Bogdanowicz: Marc.Bogdanowicz(at)ec.europa.eu