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Expert workshop:
he economics of Media and content industry (MCI):
Approaches, case study, economic effect of the digital transition

Seville, 30-31 May 2011


This workshop explored how the changing structure of media and content industries (MCI) and their markets can be tackled. It participates to the JRC-IPTS and the European Commission's efforts to find an adequate way to deal with the digital economy and tried offering a multifaceted approach to assess the digital transition in the MCI, to point at what can be derived from such different theoretical approaches and what they already yielded.


Workshop presentations

Day 1 -30 May

Introduction: Setting the sceneJean-Paul Simon, IPTS (Seville)

Trends: A prospective exercise for trends: The French Media up to 2020 - Alain Busson, HEC Business School (Paris)

1. Two sided markets: two views (IPTS chair: Jean-Paul Simon)

2. Pricing or Consumer Surplus (IPTS chair: Geomina Turlea)

3. Films, TV, Video: trends (chair: Adam Watson Brown, INFSO)

  • The US view - David Waterman, Indiana University, visiting  fellow Oxford University
  • The EU view - Florence Hartmann, European Audiovisual Observatory (Strasbourg)
  • The view from the industry - Chris Hutchins, Director Public Policy, Liberty Global Europe (Brussels)

4. Modelling MCI (IPTS chair: Marc Bogdanowicz)

Day 2 - 31 May


Catching up with the digital impact 1 (IPTS chair: Jean-Paul Simon)

5. The industrial economics of media and content (IPTS chair: Esteve Sanz)

6 Catching up with the digital impact 2 (IPTS chair: Marc Bogdanowicz)


7. Moving toward e-services (IPTS chair: Giuditta De Prato)

  • The theory - Pierre Jean Benghozi, Research Director at the Centre National de la Recherche Scientifique (CNRS) and Professor at Ecole Polytechnique, director of the newly created  Groupement d’Intérêt Scientifique «Culture-Médias&Numérique» (Paris)
  • Case study:  from books to e-books - Françoise Benhamou, Paris 13 University and CRG, Ecole Polytechnique (Paris)
  • The view from the industry - Enrico Turrin, Federation of European Publishers (Brussels)

8. Catching up with the digital impact 2 (IPTS chair: Jean-Paul Simon)

Wrap up: Assessing the digital economy (IPTS chair: Marc Bogdanowicz)