Workshop Exploring the Future of Mobile Search

Speakers' biographies

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Peggy Anne Salz - MSearchGroove

Peggy Anne Salz is the chief analyst and founder of MSearchGroove, a top 50 influential technology site providing analysis and commentary on mobile search, mobile advertising, and social media. Her drive to spark debate about issues impacting the industry at all levels has won her international recognition as a brave new voice in the mobile content market.

Her report, "Mobile Search & Content Discovery," was regarded as the first in-depth study of its kind, establishing Salz as an authority on mobile search and content discovery technologies. Her most recent series of practical how-to white papers covers the basics of mobile advertising and mobile analytics, laying the groundwork for her next project: a mobile marketing primer endorsed by several mobile industry organizations including the Mobile Marketing Association (MMA) and the Mobile Entertainment forum (MEF).

Peggy has established a successful career based on vision, insight, versatility, and more than 15 years of industry experience. Her work, which includes more than 300 articles on mobile content and applications, has appeared in magazines and online destinations such as The International Herald Tribune, The Wall Street Journal, Mobile Entertainment, Mobile Media, New Media Age, and in the Agile Minds column in EContent magazine, among many more. 

Graduating with honors from the University of Pittsburgh, Peggy earned a B.A. in Philosophy of Science, Political Science, and Economics. She is a Fulbright fellow and a member of the International Who’s Who of Professionals.


José Luis Gómez-Barroso - Universidad Nacional de Educación a Distancia (UNED)

José Luis Gómez-Barroso is an Associate Professor in the Department of Applied Economics and Economic History at Universidad Nacional de Educación a Distancia (UNED), Spain. He holds a PhD and a degree in Economics. He also holds a degree in Telecommunication Engineering as well as another degree in Law. Recently, Dr. Gómez-Barroso has served as coordinator on a study on mobile search future prospects supported by the IPTS and whose results have been published by the Publications Office of the European Union (“Prospects of Mobile Search”).



Karen Church - Telefonica Research

Karen Church is a researcher with Telefonica Research in Barcelona, Spain. She received her PhD in Computer Science entitled, "A Study of Mobile Internet Usage and Implications for Mobile Search Interfaces" from University College Dublin, Ireland in 2008. Karen's research interests include the mobile web and mobile search space, personalization and social connectedness in mobile settings, HCI and user interfaces. Karen's current research focus is on social mobile information access.

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Juha Kaario - Varaani Works Oy

Juha Kaario (MSc, eMBA candidate) is a Head of Business Development at Varaani Works Oy, a start-up founded in 2010. Previously he was a Senior Business Development Manager at the Nokia Research Center. He joined Nokia Mobile Phones marketing department in 1995 and moved to Nokia Research in 1997. Prior Nokia he has worked in the University of Tampere (1993-94), in the Technical Research Center of Finland (1992-93) and as a co-owner in a small company Medialoki Oy (1993-96). His interests are in cross discipline research for sustainable development, pervasive computing, social media and mobile services combined with business innovation. He is currently working in the Varaani Works Oy as a business developer and is the Chairman of the Board in another start-up, Newelo Oy.



Michel Plu - Orange Labs

Michel PLU is a senior research engineer at Orange Labs. He is working on information and content access services for more than 10 years. He received in 2000 the first France Telecom Innovation price. He has published several papers in different prestigious international conferences with one awarded as best paper at the WWW 2003 conference. More recently he has been the innovation director of the PHAROS European collaborative project dedicated to audiovisual search engines. His daily work is now a mix of conducting research on semantic technologies applied to information retrieval and managing development project for operational services on Orange web and mobile portals.


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Matt Jones - Swansea University

Matt Jones is a Professor of Computer Science at the Future Interaction Technology Lab at Swansea University. He has worked on mobile interaction issues for the past fifteen years and has published a large number of articles in this area. He has had many collaborations and interactions with handset and service developers including IBM Research, Orange, Reuters, BT Cellnet and Adaptive Info. He has been a Visiting Fellow at Nokia Research and is currently a member of its Scientific Advisory Board (Tampere, Finland). He is an editor of the International Journal of Personal and Ubiquitous Computing and on the steering committee for the Mobile Human Computer Interaction conference series. Matt is the co-author of "Mobile Interaction Design", John Wiley & Sons Nov 2005. His research work has focussed on the fusion of physical and digital spaces in challenging contexts. Since returning to the UK from New Zealand in 2005, he has been involved in projects including ones to explore the role of haptics, gestures and audio in mobile scenarios and storytelling in rural Indian Village.



Georg Treu - Aloqa

Georg Treu is the technical founder of Aloqa. He got his PhD in Computer Science from LMU Munich and his MS from TU Munich. Georg has 30+ journal and conference publications and holds several patents in the LBS space. Before founding Aloqa, Georg worked in the financial industry developing highly scalable systems.

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François Daoust - W3C

Before December 2007, François helped develop an on-portal mobile search engine called MotionBridge from its first minimalist draft within a small French start-up to a full-featured version within Microsoft. This kept him busy for more than seven years.

Then he joined the W3C where he learned the theory behind the great Web, and now happily tries to conciliate theory and practice within the Mobile Web Initiative. He maintains the online W3C mobileOK Checker, contributes as a tutor to the online training sessions on Mobile Web Best Practices and serves as Staff Contact for the Mobile Web Best Practices Working Group.



Steve Ives - Taptu Ltd

Steve Ives is founder and CEO of Taptu Ltd, a mobile search company based in Cambridge, UK and Denver, USA.  Previously he was founder and CEO of Trigenix, a Cambridge-based mobile software company which was acquired in 2004 by Qualcomm Inc.   He worked for Qualcomm Europe as VP Business Development until mid-2005. 

Steve graduated in Biochemistry from Cambridge University, holds an MBA from the Wharton School at the University of Pennsylvania, and was elected a Fellow of the Royal Society of Arts in London.  He also serves as non-executive Chairman and director of Teamstudio Inc, a software tools company based in Boston, USA.

Trigenix won the 2003 GSMA Award for Best Wireless Application Developer, and the 2003 Sunday Times Fasttrack 100 Award for Best Management Team.  Taptu has also received several industry awards, most recently the 2010 Meffys award for Best Content Discovery and Personalisation Service.  Steve has presented at several major industry events, including the GSMA General Plenary.  Past media coverage includes Britain’s Financial Times and the Sunday Times.


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Pierre Scokaert - Abphone

Pierre Scokaert was born in Belgium in 1968. He studied in the UK and obtained a degree in Engineering from Oxford University in 1994. Since then he has worked in the software and mobile services industry, holding positions in the US and France. In 2000, he created Opensugar, a company specialized in the commercialization of mobile web services for operator portals. In 2005, he created Abphone, a multimedia search engine specifically designed for mobile users. In 2010, he created Airbuzz, a company that helps independent artists market their music on mobile phones.



Philipp Breuss-Schneeweis - Mobilizy

Philipp Breuss-Schneeweis is the founder of Mobilizy, an Austrian-based startup focusing on location-based services and Augmented Reality. The company's flagship product is Wikitude, an Augmented Reality browser. Point of interests can be searched by current position and viewed on a map, list, and on an Augmented Reality (AR) camera view. Wikitude is available for Android, iPhone, and Nokia 5th edition and 3rd edition phones. Latest addition to the Wikitude product suite is Wikitude Drive, world's first mobile Augmented Reality navigation system with global coverage. Wikitude has won the Grand Prize at the Navteq Challenge 2010 (Mobile World Congress, Barcelona).

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